RCR Names Drivers for ’09 Jack Daniel’s 
& General Mills Programs

BRISTOL, Tenn. (Aug. 23, 2008) -- Richard Childress Racing announced today that Casey Mears will drive for its No. 07 Jack Daniel’s® team and Clint Bowyer will move to its new No. 33 Cheerios®/Hamburger Helper® team for the 2009 NASCAR Sprint Cup Series season.

With focus on having all three current RCR teams making the 2008 Chase for the Championship, RCR will continue its on-going process of evaluating team performance throughout the year to determine the crew chief, engineer and crew member lineups for the 2009 season.

“We’re always looking for ways to improve RCR and feel strongly that this driver lineup will improve our company as a whole with our move to four teams next year,” said Richard Childress, president and CEO of RCR. “These changes will continue to raise the bar and we have every intention of getting all four teams into the Chase in 2009 with the ultimate goal of one of our teams winning the championship. RCR is very fortunate to have partners like Jack Daniel’s, Shell-Pennzoil and AT&T, in addition to new sponsors Cheerios, Hamburger Helper and Caterpillar, that work with us and support our making the competition decisions necessary to provide them with the best on-track performance possible.”

Mears will join RCR for his seventh season of NASCAR Sprint Cup Series competition. The Bakersfield, Calif., native earned a dramatic victory in the 2007 Coca-Cola 600 at Lowe’s Motor Speedway and also has three poles to his credit.

“This is a great opportunity and I’m honored to become part of both the Jack Daniel’s family and the RCR family,” said Mears. “Richard Childress and everyone at Jack Daniel’s have put a lot of faith in me to continue the winning tradition that’s been established by the No. 07 Jack Daniel’s team over the last couple of years and I look forward to the chance to live up to those expectations.”

Jack Daniel’s® has been a primary sponsor partner of RCR since its first year of involvement in NASCAR in 2005. The Jack Daniel’s Distillery, located in Lynchburg, Tenn., is the oldest registered distillery in the United States and is on the National Register of Historic Places.

“We thank our friend Clint Bowyer for all of his efforts to bring Jack Daniel’s and our responsibility message to the forefront. We remain committed to Clint and are excited to watch him race his way in to the Chase in the No. 07 and vie for a 2008 Championship,” said Tim Rutledge, VP, Brand Director, Jack Daniel’s Americas. “We look forward to providing our support to Casey Mears, the Jack Daniel’s Racing team, and our responsibility message in 2009. Casey is a seasoned veteran that is primed for great success in the No. 07 in 2009.”

Bowyer, the current leader in the NASCAR Nationwide Series point standings, made his Cup Series debut in 2005 and has been with RCR since 2004 when he ran a partial Nationwide Series schedule. The Emporia, Kan., native has earned two victories and two poles since being named the full-time driver of the No. 07 Jack Daniel’s Chevrolet for the 2006 season.

“I’m proud to be joining the General Mills family,” said Bowyer. “Cheerios and Hamburger Helper are brands my family and I grew up with. General Mills is a great sponsor and has been in NASCAR for many years. I look forward to driving the Cheerios/Hamburger Helper Chevrolet Impala SS to victory lane.

“At the same time, I have to thank Jack Daniel’s for taking a chance on a rookie Cup Series driver and giving my career a great platform to build on. My focus now is to get into the Chase and again compete for the championship.”

The 2009 season will mark General Mills’ 13th year of sponsorship involvement in NASCAR. Based in Minneapolis, Minn., General Mills is one of the world’s leading food companies.

“We are thrilled to welcome Clint as our new driver,” said Pat Simmons, Vice President of Customer Marketing for General Mills. “Clint is a top-tier competitor. His performance on and off the track fit with the family-friendly values that Cheerios and Hamburger Helper are known for. We’re excited to build a winning partnership with RCR and Clint Bowyer.”

About Jack Daniel’s

Officially registered with the U.S. government in 1866, the Jack Daniel Distillery, Lem Motlow, Proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Based in Lynchburg (pop. 361), Tennessee, the Jack Daniel Distillery is the maker of world-famous Jack Daniel Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey and Jack Daniel’s Country Cocktails. Jack Daniel’s is sold in more than 135 countries, but every drop is distilled, matured and bottled at the Distillery in Lynchburg – located in dry Moore County, Tennessee.

About General Mills

One of the world's leading food companies, General Mills operates in over 100 countries and markets more than 100 consumer brands, including Cheerios, Haagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, U.S.A., General Mills had FY2008 global net sales of US $14.9 billion, including the company’s $1.2 billion proportionate share of joint venture net sales.

About Richard Childress Racing

Richard Childress Racing (www.rcrracing.com) has earned more than 180 victories and 11 NASCAR championships, including the 2007 NASCAR Nationwide Series owners’ point title and six in the Cup Series with the legendary Dale Earnhardt. It was the first organization to win championships in the Cup Series, Nationwide Series and Truck Series. Its 2008 Cup Series lineup includes Clint Bowyer (No. 07 Jack Daniel’s/DIRECTV), Kevin Harvick (No. 29 Shell-Pennzoil) and Jeff Burton (No. 31 AT&T). Its Nationwide Series lineup includes Bowyer (No. 2 BB&T/Camping World), and Burton and Scott Wimmer (No. 29 Holiday Inn/Holiday Inn Express).